The Five Steps

1. Measure the length of both feet

   We carefully measure the length of both feet from heel to toe using a Brannock device — and we measure your arch length too, which is where your foot actually bends. One foot is almost always bigger than the other. We fit the bigger one.

2. Measure the width of both feet

   Using the Brannock device, we measure the width of each foot at its widest point. If you've been sizing up to get room, this is usually where we find out why.

3. Complimentary foot impression

   Using the Harris Mat pad, we check the height of your arches, the pressure points on your heel and metatarsal bones, and your foot alignment to get a better understanding of your needs. It also shows us whether you pronate — and how much — and whether we need to include orthotics in the fitting.

4. Check the fit

   We evaluate your foot impression, watch you walk a few steps, and select which shoes are going to work best for your specific needs and day-to-day life. Whether it's for work, a special occasion, or exercise, our expertly trained staff will guide you in the right direction — and tell you why each pair.

5. Walk in them and decide

   You walk in every pair before you buy. We go over which ones fit best and gave you the most support, and why. No pressure to buy anything. Your feet are the foundation of your body, and our goal is to help you "Look Better and Feel Better."

Why Length Alone Isn't Enough

Arch length

Not the same as foot length. Two people can wear the same size and need different shoes, because the shoe has to flex where the foot flexes. If it bends in the wrong spot, you feel it — usually in the arch or the ball of the foot.

Width

Feet swell over a day, and they swell more in this heat. A shoe that fits at 10am should still fit at 6pm. We stock real widths — wide and 2E in most brands, 4E in select styles.

How you load the foot

The imprint shows where your weight actually lands. High arch, flat, collapsing under load, more pressure on one side. The picture is right there in the ink.

Who We Help

• Plantar fasciitis and heel pain, especially that first step in the morning
• Bunions and toes that need room
• Flat feet and arches that collapse when you stand
• High arches that get no support through the middle of the foot
• Wide feet, and narrow feet, which almost nobody stocks for
• Diabetic-friendly fitting, with extra depth and room
• Nurses, servers, teachers and line cooks on their feet all day
• Runners picking a new shoe — see gait analysis
• Kids who've outgrown their shoes again
• Knee, hip or lower back aches that started with the feet

Brands We Fit

Running and athletic

HOKA, On, New Balance, ASICS, Altra, adidas and Diadora.

Comfort, clogs and sandals

Birkenstock, Dansko, SAS, Naot, Vionic, Aetrex, Kizik, OOFOS, Taos, Teva and OluKai.

Dress and everyday

ECCO, Cole Haan, Johnston & Murphy, Donald Pliner, Gabor and Blundstone.

Our own

Vieux, made in Portugal, and Jax & Bard, only here.

See every brand we carry · women's shoes · men's shoes · kids' shoes

If You Need More Than the Shoe Gives

Sometimes the right shoe isn't enough on its own. If the impression shows your arch needs more support than a stock insole provides, we'll talk about custom fitted arch supports. We'll also tell you when you don't need them.

FAQ

Does it cost anything?

No. The fitting and the foot impression are free, whether or not you buy shoes.

Do I need an appointment?

No. Walk into any of our four stores.

How long does it take?

A few minutes for the measuring and the impression. Longer if you want to try things on, which you should.

Should I bring my old shoes?

Yes. The wear pattern on a pair you've been living in tells us a lot.

Is this a medical diagnosis?

No. We're shoe fitters, not doctors. We can tell you a great deal about how your foot works and what it needs from a shoe. If something looks like it needs a doctor, we'll say so.