The Story of San Antonio Shoemakers
The story of the San Antonio Shoemakers™(SAS) family begins with its founders, Terry Armstrong and Lew Hayden. The two first met in Pittsfield, Maine, but their passion for making quality footwear led them to San Antonio, Texas. After working for a local shoe company, Terry and Lew struck out on their own.
Terry and Lew had a vision of how genuine leather shoes should be made. With determination, and the support of their families, the two pooled their resources to start their first factory in a corner of an unused aircraft hangar on the South Side of San Antonio. In 1976, San Antonio Shoemakers was born.
Growth on the Horizon
They started small, with just 13 shoemakers and no marketing beyond word of mouth. The SAS reputation grew and became a name people could trust for comfortable, quality footwear. In 1985, SAS opened a factory in Del Rio, Texas, keeping their business in Texas while allowing for expansion.
Now, SAS’s line features everything from walking and athletic shoes to pumps, flats, sandals, and even a new boot for women. The men’s line has expanded to include walking and athletic wear to dress shoes like the Ambassador and Diplomat to a new casual shoe, the Move On, featuring S Motion Technology™.