FLY LONDON was born in 1993. The usual “Once Upon a Time” begins with the wish of a company to create and innovate. Targeted at the global fashion market, FLY London footwear is uncompromising in its styling and design with a continuing aim to create a global fashion brand available in leading retailers worldwide. The sole designs, constructions, and uppers, help keep FLY London at the forefront of fashion, moving towards attaining modern, eclectic, but timeless style, not strongly linked to a particular season or trend. As “following fashion” takes on a light of superficiality, FLY London promotes an influence targeted more on individual research of details from different sources creating a stronger identity.