On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as we call it, running on clouds.
1. Focus on cushioning, not correction
Running should be fun, not an exercise in self-control. Instead of correcting your movement, On lets you run how you were meant to run. On’s intelligent CloudTec® cushioning takes the first heavy blow off the street or trail and then lets you transition naturally to the forefoot, where the Cloud elements become firm for a stable and a powerful push-off. Cushioning, but only when you need it.
2. Freedom for your feet
On shoes don’t control your running motion with a rigid sole. Instead, a whole team of cloud elements on the sole actively reacts to your individual running motion. They have no predefined rolling line – instead, the cloud elements cushion your landing by adapting to your foot strike. This puts you back in control, empowering each runner to run how he or she is meant to run.
3. Harness balance and momentum
Your running shoe should not succumb to friction when landing; it should transform your motion into forward momentum. The flexibility of the cloud elements, combined with the CloudTec® speedboard, facilitates efficient energy transfer from landing to take-off. Plus, On shoes are built with the landing sweet spot towards the mid-foot stance, naturally centered under your body, so that upon landing you are immediately ready for takeoff – good running form in action.
4. Running is a sport, not an illness
Just like in other sports, you can train away your running weaknesses to become a star performer. Flat feet and other deficiencies are not static but can be improved through training. For example, infants typically have flat feet and develop an arch naturally through by running around. On provides a range of footwear that adapts whatever stage you're at as a runner and supports your training to propel you to the next level. Start with the more supportive Cloudflyer, finish in the Cloudflash racing flat. And enjoy every step along the journey.